Score elevate

Smart segmentation driving
your Google Shopping performance

Ensure the profitability of your campaigns
thanks to dynamic and smart product management.

Discover the methodology

Use cases

Book a demo

Benefits

WHY score elevate ?

Unlock the full potential of your product catalog

Boost your visibility and capture ultra-qualified traffic.

Our segmentation is the key lever to boost your catalog's visibility and attract qualified traffic.

Reveal invisible products: It detects your 'zombie products' that have been deprioritized by Google, allowing you to finally unlock their hidden performance potential.

Ad relevance: Segmenting through your actual performance signals guarantees more precise and much better targeted ads.

Boost your profitability

Drive your campaigns with your real-world data.

Score Elevate uses actual ROAS and CTR to generate ultra-precise custom labels.

Revenue maximization: Effective segmentation allows you to maintain profitability even when significantly scaling your PMax investments.

Measurable results: Our case studies demonstrate a direct impact on ROAS, with observed increases ranging from +10% to +25%.

Invest your media budget smarter

Optimize your budget allocation.

Align ad spend with business goals and actual product profitability.

Prioritize top-performing products: Segmentation identifies the top 20% of products that drive 80% of revenue on average, allowing for a higher Shopping budget allocation.

Deprioritize underperforming products: Reduce spend on unprofitable products to reallocate the budget where it generates better returns.

Automate your Google Shopping strategy

Take back control over the algorithms.

You gain better control over your campaigns: they adapt dynamically, featuring the right products based on the criteria defined together.

Methodology & Structuration

HOW DOES IT WORKS ?

Score Elevate is a strategic, 100% automated smart segmentation program for e-commerce catalogs, designed to dynamically group products by profitability and potential to optimize Google Shopping and Performance Max campaigns.

Strategic analysis & scoring

Identify the potential of each product

Each product is analyzed and assigned a performance score that reflects the strategy co-developed by all stakeholders.

Activation & media management

Ultra-precise segment targeting

Budgets can be allocated based on the potential of each segment.
Targeted adjustments of campaign goals (Target ROAS) based on product labeling.

Automated segmentation

Take back strategic control

The algorithm dynamically labels and groups your products into ready-to-use business segments (e.g., Top Performers, Zombies) to drive your campaigns based on profitability, margin, or stock.

Optimization & learning

Real-time performance, guaranteed

The tool extracts performance signals (Google Ads data), automatically synchronizes them, and Score Elevate reintegrates them to update segments daily, ensuring better budget allocation.

What does this actually mean for products?

Examples

use case

Boost performance during PEAK SEASON

The primary objective was to maximize revenue while maintaining a target ROAS.

The strategy implemented relied on our proprietary algorithm, Score Elevate, to define performance criteria for Top, Flop, and Zombie labels, and to create 3 distinct PMax campaigns.

After 3 months, Eram maintained a ROAS of around 7 despite a sharp increase in PMax spend.

-34%

Zombie Products

+172%

What is the timeline for setting up smart segmentation?

There are three phases to anticipate: strategy development based on your business goals, segmentation configuration via your feed manager or our proprietary technology, and finally, campaign launch. Depending on the turnaround time between each step, the process typically takes 1 to 2 weeks.

How does the tool bypass the limitations of Google’s automation (PMax)?

As Google’s algorithms make campaign management increasingly opaque, Score Elevate empowers you to reclaim control over your ad spend. By leveraging smart segmentation via Custom Labels, you can finely tailor bidding strategies and adjust budgets. This allows you to differentiate bidding pressure based on your specific business goals, such as profit margins.

How does the tool integrate with my existing technical infrastructure (GMC, Ads)?

Score Elevate creates a virtuous circle: it extracts performance data from Google Ads, dynamically labels the product feed via Custom Labels, and automatically structures paid search (SEA) campaigns through Google Merchant Center (GMC).

What are the responsibilities of each stakeholder? (Advertiser, Feed Manager, Paid Search Agency)

Strategy development is a collaborative three-way process, validated by all stakeholders. The technical setup is handled by Feed Manager to deliver the product segments that will be used by the agency managing the Google Ads campaigns. Finally, the performance analysis of the Score Elevate campaigns will be produced by Feed Manager.

Which feed management platforms are compatible?

Feed Manager has deep expertise across a wide range of platforms, allowing us to seamlessly adapt to whichever one you are currently using.

Contact us

HAVE A QUESTION ?

Bastien Valade

Business Developer

Score Elevate is available here