In October 2010, the Google Shopping engine appeared for the first time in France. An offshoot of its Product Search product present in the United Kingdom and Germany, Google offers e-tailers the opportunity to list their products free of charge with the display of a photo, a description and the price.
As of 2012, Google PLA allows you to list your products on Google Adwords for a fee.
Through this video, we give you all the keys to succeed in your referencing on Google Shopping.