Our expertise

We maximise the visibility of your products and the performance of your campaigns on all channels

Feed Management

Feed Manager structures and configures your data to maximise the visibility of your products and the performance of your campaigns across all acquisition channels.

Feed Management

Feed Manager structures and parameters your data to maximise the visibility of your products and the performance of your campaigns across all acquisition channels...

E-Retail

Marketplaces, whether generalist or specialist, are now becoming an essential crossroads for developing one's digital presence and activity.

E-Retail

Marketplaces, whether generalist or specialist, are now becoming an essential crossroads for developing one's digital presence and activity.

Omnichannel

Omnichannelity is at the heart of all retailers' digital strategies. Feed Manager offers to activate all the digital levers that allow you to work on local visibility, in particular by helping you to activate geolocalised advertising formats.

Omnichannel

Omnichannelity is at the heart of all retailers' digital strategies. Feed Manager offers to activate all the digital levers that allow you to work on local visibility, in particular by helping you to activate geolocalised advertising formats.

Program Management

We work on projects in Program Management mode with a single representative in charge of coordinating all the experts and providing you with a global vision of the operations progress.

Program Management

We work on projects in Program Management mode with a single representative in charge of coordinating all the experts and providing you with a global vision of the operations progress.

CSS: Feed Price

Since 2018 and the mandatory opening of Google Shopping to price comparison tools to overcome its dominance, Feed Manager has launched its own Comparison Shopping Service - CSS: Feed Price.

CSS: Feed Price

Since 2018 and the mandatory opening of Google Shopping to price comparison tools to overcome its dominance, Feed Manager has launched its own Comparison Shopping Service - CSS: Feed Price.

Training

Find out more about the training courses offered by Feed Manager and Labelium Consulting, the Labelium Group's Qualiopi-certified training organization.

Training

Find out more about the training courses offered by Feed Manager and Labelium Consulting, the Labelium Group's Qualiopi-certified training organization.

Feed Management

E-Retail

Omnichannel

Program Management

Css

Feed management

Feed Manager structures and sets up your data to maximise the visibility of your products and the performance of your campaigns on all acquisition channels: Google Shopping, Bing Shopping, Facebook Ads, Criteo, Price Comparison Tools...
Vision

We add intelligence to your data management at the heart of our strategy: with the creation of the Feed Intelligence Program, we work together to interconnect all the different data sources and automate management rules to better drive the algorithms that are taking an increasingly important place at the heart of acquisition strategies.

Support

Our Account Managers manage your catalogs and product flows on a daily basis. Checking the correct import of feeds, optimizing product data, setting up strategic optimizations dedicated to campaign management, regular reporting on the status of feeds, strategic monitoring and adapting data to the algorithm of each platform... We provide you with our expertise in structuring feed data in order to improve the distribution and performance of your catalog on all acquisition platforms.

Case study

Sephora

We optimise Sephora's feeds to improve their Google Shopping and Facebook presence, while maintaining similar investments.
+161% impressions
-21% CPC
+40% more sales

E-Retail

Marketplaces, whether generalist or specialist, are now becoming an essential crossroads for developing one's digital presence and activity.
Vision

Feed Manager supports you throughout your marketplace launch project. From the strategic study to the development of sales, including the creation of product sheets. We work together to put in place the technical and human resources necessary to reach your full business potential.

Support

Our teams of e-retail experts guarantee the quality of your marketplaces mix: product page content, availability of your products, brand store... Manual or automated optimization, via the feed aggregator of your catalog, is done to ensure maximum visibility, in accordance with the platforms' prerequisites and algorithms. Our teams also manage the daily monitoring of your advertising campaigns and the production of additional content: brand store, A+ pages....

Case study

Wonderbox

We have developed Wonderbox on the Marketplace, and in particular Amazon, with good progress over the last year.
+28% Amazon Store Brand orders
+69% increase in Amazon Ads sales
+182% Amazon Sales

Omnichannel

Omnichannelity is at the heart of all retailers' digital strategies. Feed Manager offers you to activate all digital levers allowing to work on local visibility by accompanying you in the activation of geolocalized advertising formats such as Google Local Inventory Ads or in the optimization of your Business Profile.

Vision

Our ambition is to provide our clients with an omnichannel strategic reading where digital and stores work together to achieve the same goal.

Support
Our clients have made the revitalisation of points of sale a priority. More generally, the entire digital strategy is resolutely omnichannel and must be adapted to new levers. We help you optimise your GMB files, which are at the heart of the drive-to-store strategy: natural referencing, Local Campaigns, Local Inventory Ads (LIA) and contact with your customers. We have also developed our own audit and analysis tools to support you while ensuring the general optimisation of your content. This is the case, for example, with Local Jump Start, where, in partnership with Google, we facilitate and optimise the launch of our clients on LIA. All of this helps our clients to maintain excellent online performance while creating incremental traffic in-store.

Case study

Carrefour - LIA

We support Carrefour in their Drive-to-Store growth via the Google LIA (Products in Store) programme.
+50% Clicks
-4% COC
+60% Conversion

Program management

We work on projects in Program Management mode with a single representative in charge of coordinating all the experts and providing you with a global vision of the operations progress.
Vision

Our objective is to offer our clients a strategic framework that allows them to move forward efficiently on all the issues of their digital strategy: SEA, Social, Marketplace, Flow, Data... Our Program Managers give you access to all the expertise of the Labelium group and ensure the follow-up of the deployment of the solutions as well as the consolidated reporting

Support

Our Program Managers keep you regularly informed of new products on the various platforms, the progress of ongoing projects and organize workshops with your teams to reflect together on the strategy to come.

Case study

Columbia

Dedicated support for steering the strategy of a historic client with all the stakeholders of the Labelium group.
4 Labelium expertises
1 Program Manager
1 single shared management tool

CSS

Since 2018 and the compulsory opening of Google Shopping to price comparison tools to overcome its dominant position, Feed Manager has launched its own Comparison Shopping Service - CSS: Feed Price. Our goal is to offer you a powerful and stable distribution tool, driven by our feed and campaign experts.
Vision

Feed Price allows you to save up to 20% on your Google Shopping expenses in France and Europe while relying on a strengthened product feed retrieval and distribution system. Our Google CSS Partner status allows Feed Price to be supported by Google CSS teams on a daily basis, giving you access to the latest Google Merchant Center (GMC) and Google Shopping features.

Support

Feed Manager's expertise in feed management is combined with the Labelium Group's 360° digital expertise within Feed Price. We do our utmost to provide you with a quality distribution service through the implementation of specific processes for sending and circulating feeds monitored by dedicated experts.
From the initial setup of your Google Merchant Center Feed Price, to the activation of Google's distribution services: Free Sheets, In-Store Product Announcements, Product Reviews, Promotions, etc., We will accompany you during the whole integration process so that your CSS launch will take place within a few days in a smooth manner.
We will also accompany you afterwards in the detection of alerts, the resolution of potential anomalies and the implementation of your Google Shopping strategy.

Case study

ManoMano

We distribute the ManoMano product catalogue throughout Europe via Feed Price.
5 countries in Europe
Over 15 million products

Requesting expert advice

A free audit of your campaigns or a question about web marketing levers,
our experts will answer you.