With over 2.7 billion monthly active users on Facebook and 1 billion users on Instagram, the Facebook/Instagram ecosystem remains the world's number one social network. At the same time, e-commerce is attracting more and more consumers, and advertising spending in this sector continues to grow. It should be noted that global e-commerce reached 3,460 billion dollars in sales in 2019! With this in mind, Facebook very early on relied on advertising as a source of revenue and has now made it its main business model.
7 February 2022
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