{"id":2098,"date":"2025-03-13T12:01:14","date_gmt":"2025-03-13T12:01:14","guid":{"rendered":"https:\/\/feedmanager.naracreative.com\/?p=2098"},"modified":"2026-09-08T11:28:36","modified_gmt":"2026-09-08T11:28:36","slug":"content-elevate-an-innovation-driving-performance-for-sephora","status":"publish","type":"post","link":"https:\/\/www.feed-manager.com\/en\/content-elevate-an-innovation-driving-performance-for-sephora\/","title":{"rendered":"Content Elevate: an innovation driving performance for Sephora"},"content":{"rendered":"<h2><b>Content Elevate: an innovation driving performance for Sephora<\/b><\/h2>\n<p>Since 2018, we have had the privilege of supporting Sephora in optimizing its product feed across various acquisition channels: Paid Search, Paid Social, Affiliate Marketing\u2026<\/p>\n<p>Our mission? <strong>Maximize the visibility and profitability of Shopping and Performance Max campaigns<\/strong> on these different channels!<\/p>\n<h3><b>A demanding environment, an innovative response<\/b><\/h3>\n<p>With intense competition in the beauty sector and the need to optimize every advertising channel, innovation was essential to maintain and even improve performance. With this in mind, we developed <b>Content Elevate<\/b>, an offering that combines <b>artificial intelligence and prompts tailored<\/b> to each of our clients to <strong>enrich product semantics and optimize ads<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-40862 aligncenter\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2025\/03\/logo-content-elevate-300x54-1.png\" alt=\"\" width=\"300\" height=\"54\" \/><\/p>\n<h3><b>Objective: improve the visibility and profitability of Google campaigns<\/b><\/h3>\n<p>The year-end period is a key time for e-commerce businesses, when every impression and every click count. With <b>Content Elevate<\/b>, we sought to maximize campaign impact by <strong>improving the quality and relevance of product listings<\/strong>.<\/p>\n<p>After <b>two months of testing<\/b> on part of the catalog, the results speak for themselves:<\/p>\n<p>\ud83d\udc41 <b>+9% in clicks<\/b> and <b>+11% in impressions<\/b>, while maintaining qualified traffic.<\/p>\n<p>\ud83d\udca5 <b>+12%<\/b> <strong>increase in revenue<\/strong> for optimized products compared with control products.<\/p>\n<p>\ud83d\udcc8 Generation of <b>incremental revenue<\/b>, while maintaining profitability.<\/p>\n<h3><b>A collective success and promising prospects<\/b><\/h3>\n<p>These results demonstrate the potential of <b>Content Elevate<\/b> and, more broadly, highlight the growing impact of artificial intelligence on digital campaign optimization. AI is no longer limited to automation; it is becoming a true strategic tool, enabling the refinement of marketing strategies and improving content relevance.<\/p>\n<p><a href=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2025\/03\/Sephora-FR-Content-Elevate-2025-Slide-Use-Case.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-40875 size-full\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2025\/03\/Sephora-FR-Content-Elevate-2025-Slide-Use-Case.jpg\" alt=\"\" width=\"960\" height=\"540\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Elevate: an innovation driving performance for Sephora Since 2018, we have had the privilege of supporting Sephora in optimizing its product feed across various acquisition channels: Paid Search, Paid Social, Affiliate Marketing\u2026 Our mission? Maximize the visibility and profitability of Shopping and Performance Max campaigns on these different channels! A demanding environment, an innovative [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[55,64,59,56],"class_list":["post-2098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-e-commerce","tag-feed-management","tag-google-shopping","tag-tendances"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Elevate: an innovation driving performance for Sephora - FeedManager<\/title>\n<meta name=\"description\" content=\"Sephora has adopted our innovative new offer: Content Elevate. This solution uses AI to improve the semantic scope of products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.feed-manager.com\/en\/content-elevate-an-innovation-driving-performance-for-sephora\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Elevate: an innovation driving performance for Sephora - FeedManager\" \/>\n<meta property=\"og:description\" content=\"Sephora has adopted our innovative new offer: Content Elevate. 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