{"id":2106,"date":"2024-12-10T11:33:59","date_gmt":"2024-12-10T11:33:59","guid":{"rendered":"https:\/\/feedmanager.naracreative.com\/?p=2106"},"modified":"2026-09-08T11:31:03","modified_gmt":"2026-09-08T11:31:03","slug":"acquisition-campaign-optimization-take-back-control-of-your-product-visibility-with-score-elevate","status":"publish","type":"post","link":"https:\/\/www.feed-manager.com\/en\/acquisition-campaign-optimization-take-back-control-of-your-product-visibility-with-score-elevate\/","title":{"rendered":"Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate"},"content":{"rendered":"

Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate<\/strong><\/h2>\n

With the increasing automation of campaigns across all acquisition channels, it is becoming more and more complex for advertisers to control the visibility that Google’s algorithm gives their products. However, it is possible to regain control<\/strong> by strategically structuring campaigns using intelligent product groups<\/strong>. This approach aims to improve the profitability<\/strong> and return on investment (ROI) of your Google Ads campaigns.<\/p>\n

Automation: challenges and solutions for advertisers<\/strong><\/h3>\n

Automation reduces advertisers’ control over several key parameters: budget, target ROAS, and audience targeting. To effectively guide Google Ads algorithms, two tools are essential:<\/p>\n

    \n
  1. Content Quality<\/strong> (in connection with Feed Management<\/strong>).<\/li>\n
  2. Intelligent<\/strong> and automated Segmentation<\/strong> of products using Score Elevate<\/strong> from Feed Manager<\/strong><\/li>\n<\/ol>\n

    Intelligent segmentation based on product performance \u2013 Score Elevate<\/strong><\/h3>\n

    Feed Manager<\/strong> offers an advanced segmentation approach based on the individual performance of your products. To meet your objectives, this segmentation relies on specific KPIs<\/strong> that can come from various data sources, such as:<\/p>\n

      \n
    • Your Google Ads and Analytics performance<\/li>\n
    • Stock levels<\/li>\n
    • Your profit margins<\/li>\n
    • Your pricing positioning vs your competitors, etc\u2026<\/li>\n<\/ul>\n

      Client Case Study: strategic segmentation with Feed Manager<\/strong><\/h3>\n

      For one of its clients, Feed Manager, in collaboration with Labelium<\/strong> and using SmartFeeds<\/strong> integrated into Lengow<\/strong>, implemented strategic segmentation based on:<\/p>\n

        \n
      • Google Ads data<\/li>\n
      • Price competitiveness on Google Merchant Center (GMC)<\/li>\n
      • The client’s profit margins<\/li>\n<\/ul>\n

        Project Objectives:<\/strong><\/h4>\n
          \n
        1. Increase product visibility<\/strong> while maximizing ROI through optimized margin management.<\/li>\n
        2. Adapt the strategy<\/strong> based on insights specific to each market<\/strong> (country).<\/li>\n<\/ol>\n

          Results Achieved:<\/strong><\/h4>\n
            \n
          • \ud83d\udcc8 Improved product visibility<\/strong>: The segmentation structure encouraged Google’s algorithm to test more products, increasing their visibility.<\/li>\n
          • \ud83d\udd0d Increase in the number of clicks<\/strong>: +68% in clicks and +21% in products clicked.<\/li>\n
          • \ud83c\udfc6 Growth in high-performing products<\/strong>: +41% in \u201cTop products\u201d identified and a ROAS increase of +26%.<\/li>\n<\/ul>\n
            \n
            \n
            \n
            +21%<\/div>\n
            products with at least 1 click in 30 days<\/div>\n<\/div>\n
            \n
            +68%<\/div>\n
            clicks over the period YoY<\/div>\n<\/div>\n
            \n
            +41<\/div>\n
            products in the Top Products segment<\/div>\n<\/div>\n
            \n
            +26%<\/div>\n
            ROAS across all PMax campaigns\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate With the increasing automation of campaigns across all acquisition channels, it is becoming more and more complex for advertisers to control the visibility that Google’s algorithm gives their products. However, it is possible to regain control by strategically structuring campaigns using intelligent […]<\/p>\n","protected":false},"author":2,"featured_media":2105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[55],"class_list":["post-2106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-e-commerce"],"acf":[],"yoast_head":"\nAcquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate - FeedManager<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.feed-manager.com\/en\/acquisition-campaign-optimization-take-back-control-of-your-product-visibility-with-score-elevate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate - FeedManager\" \/>\n<meta property=\"og:description\" content=\"Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate With the increasing automation of campaigns across all acquisition channels, it is becoming more and more complex for advertisers to control the visibility that Google’s algorithm gives their products. However, it is possible to regain control by strategically structuring campaigns using intelligent […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.feed-manager.com\/en\/acquisition-campaign-optimization-take-back-control-of-your-product-visibility-with-score-elevate\/\" \/>\n<meta property=\"og:site_name\" content=\"FeedManager\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-10T11:33:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T11:31:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feedmanager.naracreative.com\/wp-content\/uploads\/2024\/12\/john-2FPjlAyMQTA-unsplash-e1762763567872.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"275\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nara Creative\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nara Creative\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/acquisition-campaign-optimization-take-back-control-of-your-product-visibility-with-score-elevate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/acquisition-campaign-optimization-take-back-control-of-your-product-visibility-with-score-elevate\\\/\"},\"author\":{\"name\":\"Nara Creative\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/#\\\/schema\\\/person\\\/12935d018ee32d71b1611bd472ca63a0\"},\"headline\":\"Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate\",\"datePublished\":\"2024-12-10T11:33:59+00:00\",\"dateModified\":\"2026-09-08T11:31:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/acquisition-campaign-optimization-take-back-control-of-your-product-visibility-with-score-elevate\\\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/acquisition-campaign-optimization-take-back-control-of-your-product-visibility-with-score-elevate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.feed-manager.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/john-2FPjlAyMQTA-unsplash-e1762763567872.jpg\",\"keywords\":[\"E-commerce\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/acquisition-campaign-optimization-take-back-control-of-your-product-visibility-with-score-elevate\\\/\",\"url\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/acquisition-campaign-optimization-take-back-control-of-your-product-visibility-with-score-elevate\\\/\",\"name\":\"Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate - 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