{"id":2113,"date":"2024-11-18T13:44:32","date_gmt":"2024-11-18T13:44:32","guid":{"rendered":"https:\/\/feedmanager.naracreative.com\/?p=2113"},"modified":"2026-09-08T11:31:36","modified_gmt":"2026-09-08T11:31:36","slug":"using-a-css-to-reduce-your-cpc","status":"publish","type":"post","link":"https:\/\/www.feed-manager.com\/en\/using-a-css-to-reduce-your-cpc\/","title":{"rendered":"Using a CSS to reduce your CPC"},"content":{"rendered":"

Optimizing cost per click (CPC) is an essential strategy for maximizing the return on investment<\/strong> of your Shopping campaigns. One effective way to reduce your CPC is to use a CSS<\/strong> (Comparison Shopping Service).<\/p>\n

It is a price comparison service that can place product ads in Google Shopping search results.<\/p>\n

Google Shopping ad placements were used EXCLUSIVELY<\/strong> by Google until 2017.<\/p>\n

The European Commission declares an abuse of a dominant position<\/strong> in relation to price comparison sites, resulting in an obligation to open up to competition.<\/p>\n

Price comparison services are then allowed to publish offers on Google Shopping alongside Google. Each CSS is free to apply its own pricing policy<\/strong>.<\/p>\n

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The European Commission requires Google Shopping to be profitable without external support in EEA countries where Shopping ads are available. Currently, this profitability is ensured by a fixed percentage deducted from the bids placed by each merchant. This amount is included in the CPC paid by the merchant and is only charged when a user clicks on one of the merchant’s ads.<\/p>\n

Google’s CSS applies a fee of<\/strong> 20%<\/strong> to the CPC as its remuneration.<\/p>\n

Choosing a CSS that costs less than Google’s therefore reduces the CPC of your products<\/p>\n

We strongly recommend using the Feed Price CSS, available across all European countries, offering premium support and comprehensive feed expertise.<\/p>\n

Client case study: Reduce CPC by 15% with the Feed Price CSS<\/strong><\/p>\n

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Decrease in average CPC after switching, by country:<\/p>\n