{"id":2125,"date":"2022-12-13T11:21:12","date_gmt":"2022-12-13T11:21:12","guid":{"rendered":"https:\/\/feedmanager.naracreative.com\/?p=2125"},"modified":"2026-09-08T11:32:12","modified_gmt":"2026-09-08T11:32:12","slug":"how-can-you-boost-your-sales-on-amazon-and-other-marketplaces","status":"publish","type":"post","link":"https:\/\/www.feed-manager.com\/en\/how-can-you-boost-your-sales-on-amazon-and-other-marketplaces\/","title":{"rendered":"How can you boost your sales on Amazon and other marketplaces?"},"content":{"rendered":"<p>Want to boost your conversions on marketplaces, but unsure how to increase your sales volume while controlling your margin and maintaining healthy profitability? <b>More and more platforms offer digital marketing solutions<\/b> designed to support sellers in developing their e-commerce business. <b>What are these marketing tools and how can you use them?<\/b> This is the topic of the third article in our series dedicated to marketplaces.<\/p>\n<h2><b>Advertising solutions to boost your sales on Amazon and other marketplaces<\/b><\/h2>\n<p>Many marketplaces now offer <b>advertising solutions<\/b> that give sellers effective tools to <b>implement a successful marketing strategy capable of generating more sales<\/b> <b>and helping them achieve their objectives<\/b>. Examples include <b>Amazon with <\/b><a href=\"https:\/\/advertising.amazon.com\/fr-fr\/lp\/grow-your-business-with-sponsored-ads?tag=googhydr-20&amp;hvadid=540242973966&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=16639472102683039064&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9055296&amp;hvtargid=kwd-572383528767&amp;ref=pd_sl_7bye985ve9_b_sspa_ggl_d_fr_ct_540242973966&amp;ref_=a20m_us_fnav_lngsw_fr_fr\" target=\"_blank\" rel=\"noopener\"><b>Amazon Ads<\/b><\/a>, <b>Cdiscount with <\/b><a href=\"https:\/\/www.cdiscountadvertising.com\/\" target=\"_blank\" rel=\"noopener\"><b>Cdiscount Ads<\/b><\/a>, and ManoMano, the French marketplace specializing in home renovation and gardening, with its <b>ManoMano Sponsored Products<\/b> program.<\/p>\n<h3><b>Use the available advertising formats<\/b><\/h3>\n<p>To target potential buyers and get your sales off the ground, platforms recommend <b>using all the advertising formats<\/b> available. Here is what the services offered by the marketplaces mentioned above involve.<\/p>\n<p><b>1. Amazon<\/b><\/p>\n<p>To optimize traffic to its sellers&#8217; product pages, the marketplace offers solutions for every budget.<\/p>\n<ul>\n<li><b>Sponsored Products, to improve the visibility of their products<\/b>: this feature generates ads, billed on a cost-per-click (CPC) basis, that promote their individual product offers. It provides automatic targeting for ads that appear on search results pages and related product pages.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-40632 size-full\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2022\/12\/Amz-SP.png\" alt=\"Sponsored Products ad placement\" width=\"268\" height=\"183\" \/><\/p>\n<ul>\n<li><b>Sponsored Brand and Sponsored Brand Video, to build brand awareness among new audiences:<\/b> when a user enters a query in Amazon&#8217;s search bar, Sponsored Brand appears first, at the very top of the search results, and includes the brand&#8217;s logo (clickable if a store has been created), a custom headline and an attractive image, along with three products. Sponsored Brand Video, meanwhile, is always placed in the middle of the page, spanning the full width of the results, and consists of a brand video with a product to its right. These formats help encourage discovery of their brand among customers looking for similar products.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-40633 aligncenter\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2022\/12\/Amz-SB.png\" alt=\"Sponsored Brand ad placement\" width=\"265\" height=\"185\" \/><\/p>\n<ul>\n<li><b>Sponsored Display, to engage the audience throughout its shopping journey on and off Amazon<\/b>: display advertising is available in two formats: automatically generated ads or ads created with a custom image. It differs from the previous solutions in its placement, appearing on the Amazon homepage, product pages, search results pages or Twitch, as well as on third-party apps and websites in specific marketplaces.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-40634 aligncenter\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2022\/12\/Amz-SD.png\" alt=\"Sponsored Display ad placements\" width=\"255\" height=\"175\" \/><\/p>\n<ul>\n<li><b>Amazon DSP, the DSP console for creating programmatic advertising campaigns<\/b>: this software allows sellers to buy audio, display and video ads programmatically to reach new and existing audiences, on and off Amazon.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-40635 size-full\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2022\/12\/Amz-DSP.png\" alt=\"Placements for ads created with Amazon DSP\" width=\"769\" height=\"548\" \/><\/p>\n<p><b>2. Cdiscount<\/b><\/p>\n<p>Boosting its sellers&#8217; sales and accelerating their growth are the objectives of the two advertising solutions offered by the platform.<\/p>\n<ul>\n<li><b>Sponsored Products, to take advantage of the best placement for their products<\/b>: sponsored products appear either among the first search results, in designated placements on product detail pages, or in product lists, depending on the potential customer&#8217;s type of search.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-40636 size-full\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2022\/12\/CDiscount-SP.png\" alt=\"Display of sponsored products on Cdiscount\" width=\"504\" height=\"425\" \/><\/p>\n<ul>\n<li><b>Sponsored Brand, to showcase branded products<\/b>: these ads consist of a banner featuring a logo, a tagline and products, displayed at the top of search results. Display is free; the seller only pays when a user clicks on the ad (CPC), which redirects them to product pages or the seller&#8217;s Cdiscount store.<\/li>\n<\/ul>\n<p><b>3. ManoMano<\/b><\/p>\n<p>The platform also focuses on developing services to support the digital growth of its merchant partners. It therefore offers the following tool:<\/p>\n<ul>\n<li><b>Sponsored Products, to gain visibility among a qualified audience<\/b>: these ads promote products, which appear with the label \u201cSponsored\u201d, by displaying them on the first pages of search results, on product category pages and\/or on Product pages.<\/li>\n<\/ul>\n<h2><b>Tools to increase your brand awareness<\/b><\/h2>\n<p>Alongside the solutions mentioned above, marketplaces have also created <b>tools dedicated to brands to help sellers gain recognition<\/b>. While they share solutions such as newsletters and headers that showcase brands, each marketplace nevertheless offers its own programs.<\/p>\n<p>This is the case with Amazon and:<\/p>\n<ul>\n<li><b>Amazon Store Brand, which allows the creation, management and optimization of a multipage space<\/b> called a store, where merchants, who thus have their own URL on the marketplace, can showcase their brand. Buyers can explore their product range there.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-40637 size-full\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2022\/12\/Amz-Store.png\" alt=\"Example of an Amazon Store Brand space\" width=\"485\" height=\"578\" \/><\/p>\n<ul>\n<li><b>A+ content, which allows sellers to enrich the content of their pages<\/b> with detailed descriptions, different image formats or comparison tables.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-40638 size-full\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2022\/12\/Contenu-A.jpg\" alt=\"Best practices for Amazon A+ content\" width=\"1000\" height=\"1777\" \/><\/p>\n<p>As for <b>Cdiscount<\/b>, it offers <b>the free Boost It tool<\/b> which, like its competitor&#8217;s A+ pages, <b>allows the creation and editing of marketing descriptions<\/b> to supplement and optimize product listings.<\/p>\n<p><b>Measure performance<\/b><\/p>\n<p>Once these tools are in use, you should <b>measure their impact on your business on a monthly and annual basis<\/b> to adapt your marketing strategy where necessary. This requires using the data collected on organic search (SEO) and paid search (SEA), on the one hand to determine whether the catalog and product listings need further optimization, and on the other to monitor the various KPIs in order to adjust advertising activities and, consequently, improve your performance on the marketplace.<\/p>\n<p>For in-depth analysis, <b>our partner <\/b><a href=\"https:\/\/kiliagon.com\/about-us?lang=fra\" target=\"_blank\" rel=\"noopener\"><b>Kiliagon<\/b><\/a>, part of the Labelium Group and an agency 100 % dedicated to Amazon, <b>has developed tools to track the KPIs<\/b> relevant to effectively managing your presence on this platform.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-40639 size-full\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2022\/12\/kiliagon-logo_labelium_shade-1-1024x291-1.png\" alt=\"\" width=\"1024\" height=\"291\" \/><\/p>\n<p><b>Feed Manager&#8217;s expertise to help you<\/b><\/p>\n<p>Feed Manager advises and supports its clients in their digital and marketing strategy. In addition, relying on our agency&#8217;s expertise also means <b>benefiting from our privileged relationships with the various marketplaces<\/b> when arranging promotional placements during key retail periods, such as Black Friday, Prime Day, sales or events specific to product categories (gardening week, household linen month\u2026). <b>Obtaining calendars of high-traffic promotional events and thus knowing which events are relevant to your sector<\/b> is an effective way to capitalize on the year&#8217;s key periods. Planning sales peaks allows you to target every level of the sales funnel and stimulate the continued growth of your business.<\/p>\n<p>We can adapt to our clients&#8217; needs across the full funnel: Awareness, Interest, Conversion &amp; Loyalty. <b>The campaign strategy is unique to each company<\/b>, and our catalog expertise allows us to develop a strategy <b>aligned with the target market<\/b>.<\/p>\n<p>To make the most of your use of marketplaces and your investment, <b>we invite you to contact Johann Lucas, our Business Developer: lucas@labelium.com.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to boost your conversions on marketplaces, but unsure how to increase your sales volume while controlling your margin and maintaining healthy profitability? More and more platforms offer digital marketing solutions designed to support sellers in developing their e-commerce business. What are these marketing tools and how can you use them? This is the topic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[58,68],"class_list":["post-2125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-marketplace","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How can you boost your sales on Amazon and other marketplaces? - FeedManager<\/title>\n<meta name=\"description\" content=\"Do you want to boost conversions on marketplaces but do not know how to increase your sales volume while keeping your margin under control\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.feed-manager.com\/en\/how-can-you-boost-your-sales-on-amazon-and-other-marketplaces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can you boost your sales on Amazon and other marketplaces? 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