{"id":2174,"date":"2021-02-02T11:34:56","date_gmt":"2021-02-02T11:34:56","guid":{"rendered":"https:\/\/feedmanager.naracreative.com\/profeed-1-le-metier-daccount-manager-2\/"},"modified":"2026-09-08T11:48:37","modified_gmt":"2026-09-08T11:48:37","slug":"profeed-1-the-role-of-an-account-manager","status":"publish","type":"post","link":"https:\/\/www.feed-manager.com\/en\/profeed-1-the-role-of-an-account-manager\/","title":{"rendered":"ProFeed #1 \u2013 The Role of an Account Manager"},"content":{"rendered":"

Let\u2019s begin our overview of the different roles at Feed Manager!<\/p>\n

Today, we are opening our doors and taking you behind the scenes of the Feed Manager adventure! For this first episode, we introduce you to Baptiste, Account Manager. He tells us about his day-to-day life at the agency and what his job is really like in practice.<\/p>\n

What Is an Account Manager?<\/b><\/h2>\n

The Account Manager is responsible for the product feeds of their client portfolio: they must ensure that they are up to date, of good quality, and adapted to the different distribution channels. Within the agency, these may include acquisition channels (Google Shopping, comparison shopping engines, etc.), marketplaces (Amazon, Cdiscount, ManoMano, etc.), or more specific feeds (custom feeds for particular needs).<\/p>\n

They suggest optimizations to help their clients achieve their objectives and support them with their various needs.<\/p>\n

They are proactive and suggest the latest developments to their clients. Their role is really to be the client\u2019s main point of support for everything related to feeds and product performance across the different platforms.<\/p>\n

1. Who Are You?<\/b><\/h2>\n

Baptiste, 25 years old, passionate about video games and digital technology since I was very young (we used to call it \u201cIT,\u201d I swear). I\u2019ve been in Bordeaux for 5 years, and this is my 2nd year at Feed Manager.<\/p>\n

2. Can You Describe Your Background in a Few Sentences?<\/b><\/h2>\n

My background is fairly conventional: it all started in first grade\u2026 No, more seriously, I followed an educational path that quite a lot of people take today. I obtained my BAC ES (Economics and Social Sciences, for the younger readers). I actually learned not long ago that BAC S, ES, and L no longer exist. So now I feel old, but I\u2019m happy to be part of history. After that, I spent some time studying for a DUT in Marketing Techniques, then attended a business school specializing in the digital economy, ESCEN in Bordeaux. That\u2019s when I joined Feed Manager, during the first year of my master\u2019s degree, as an Assistant Traffic Manager for 1 year, before leaving to try new things (professionally, of course)! Eventually, I returned to Feed Manager in January 2020, so I\u2019ve now been back for about 1 year.<\/p>\n

3. What Does a Typical Day Look Like for You?<\/b><\/h2>\n

There isn\u2019t really a typical day! That\u2019s a good thing for me because I don\u2019t like being confined to the same tasks all day long. Obviously, some tasks need to be carried out every day, such as checking the status of feeds and their updates, but generally speaking, no two days are alike! For example, you might spend part of the day optimizing the quality of a feed, then work on improving a marketplace product catalog, and then think about the business strategy to adopt with a client. It really depends on the clients and the time of year. Sales periods or Black Friday, for example, can be\u2026 intense!<\/p>\n

4. What Are the 3 Qualities You Think Are Important for This Job?<\/b><\/h2>\n

If I had to choose 3 important qualities, I would say you need to be organized, thorough, and curious.<\/p>\n