{"id":2282,"date":"2020-07-21T09:22:41","date_gmt":"2020-07-21T09:22:41","guid":{"rendered":"https:\/\/feedmanager.naracreative.com\/alibaba-conquete-france\/"},"modified":"2026-09-08T11:59:56","modified_gmt":"2026-09-08T11:59:56","slug":"chinese-e-commerce-giant-alibaba-sets-out-to-conquer-france","status":"publish","type":"post","link":"https:\/\/www.feed-manager.com\/en\/chinese-e-commerce-giant-alibaba-sets-out-to-conquer-france\/","title":{"rendered":"Chinese E-Commerce Giant Alibaba Sets Out to Conquer France"},"content":{"rendered":"

According to information published on May 29 by the Sud-Ouest newspaper<\/a>, Alibaba\u2019s short-term plans concern France. The e-commerce giant is reportedly preparing to establish a presence in Gironde with the construction of a logistics center in Belin-B\u00e9liet. At the end of April, S\u00e9bastien Badault, Managing Director of Alibaba France, had already announced that France would be one of the markets where the company would make the most investments in 2020<\/a>. The Chinese marketplace appears to be aiming to conquer Europe, which would bring major changes for brands, advertisers and other platforms such as Amazon. But what would this arrival in France imply?<\/p>\n

What Is Alibaba?<\/h2>\n

Founded in 1999 by Jack Ma, Alibaba is the Chinese e-commerce giant, which has also expanded its activities into finance, cloud computing, cinema, hospitality and food services. Its famous marketplace, AliExpress, is available worldwide across 230 regions and its figures speak for themselves<\/a>: it has more than 150 million active buyers and 200 million monthly visits. With 6.5 million downloads in March,<\/a> its mobile app ranked second among the world\u2019s top five shopping apps. Omnipresent in its home country, the company is now building out its logistics network across Europe and the rest of the world, to the point of becoming Amazon\u2019s main competitor<\/a>, its American counterpart and the global leader.<\/p>\n

Europe, a Strategic Choice for Its International Expansion<\/h2>\n

For several years, Europe has been a target of Alibaba\u2019s international development strategy, with the company gradually positioning itself to win over consumers, but also and above all local businesses. Its intentions appear clear: to dominate the e-commerce market by convincing European SMEs to use its services.<\/p>\n

Timeline of Its Rise<\/h2>\n

In 2018, Jack Ma\u2019s company announced the establishment of its first European logistics hub at Li\u00e8ge Airport in Belgium, where it planned to invest more than \u20ac100 million in the construction of a 30,000 m2 warehouse on a site that already covered 220,000 m2. This logistics center was set to become its European hub by the end of the first half of 2021. Since then, it has also established a railway line connecting Li\u00e8ge to China. Thanks to this air-rail multimodal system, Alibaba has a major advantage in reducing delivery times and achieving its goal of 72-hour delivery outside its borders.<\/p>\n

In 2019, it successively opened its first physical AliExpress stores in Europe. For this, it chose Spain, its third-largest market outside China after the United States and Russia. Madrid, followed by Barcelona, therefore opened their doors to the Chinese giant, which has since been developing its New Retail concept there, combining online and offline commerce.<\/p>\n

This desire to create a link between online and offline is a principle that is important to Alibaba, which wants to continue its expansion through physical initiatives that allow it to go beyond digital, as S\u00e9bastien Badault, Managing Director of Alibaba France, explained in an interview with LSA Commerce Connect\u00e9 magazine at the end of April. He notably stated that \u201cthe French market is one of those where there will be the most investment during the year<\/a>,\u201d and his statements strongly suggest that Alibaba will soon strengthen its presence in the French market, where it is still a relatively new player.<\/p>\n

\n

\"preparing-parcels-for-delivery-in-a-logistics-center\"<\/a><\/p>\n

Preparing parcels for delivery in a logistics center<\/p>\n<\/div>\n

Rumors of Alibaba Establishing Operations in Gironde<\/h2>\n

At the end of May, the Sud-Ouest newspaper published an article announcing Alibaba\u2019s establishment in Gironde. The information has not been confirmed by the company, which, according to the media outlet, is considering building a logistics platform consisting of 71,000 m\u00b2 of buildings across 19 hectares in Belin-B\u00e9liet in the Val de l\u2019Eyre. A major project that would also create 300 direct jobs.<\/p>\n

A Disruption of the French Marketplace Landscape<\/h2>\n

Following the arrival of the AliExpress marketplace in France in 2018, its agreement with Relais Colis and the opening of the platform to French brands in 2019, the creation of this logistics center would once again demonstrate the group\u2019s ambition to establish itself in Europe among consumers by allowing businesses to benefit from its digital infrastructure, unique integrated solutions and global reach, enabling them to expand their presence in international markets.<\/p>\n

It is likely that this establishment would disrupt the French marketplace landscape by destabilizing the existing order in the current market. From a feed perspective, we are curious to see what specifications Alibaba will require and whether the mandatory attributes will be similar to those of its main competitors, Amazon, Cdiscount, etc.<\/p>\n

Which French partners will Alibaba decide to team up with for its technical implementation?<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s son implantation en Belgique et en Espagne, le Groupe Alibaba poursuit son d\u00e9veloppement \u00e0 l\u2019internationale sur le sol europ\u00e9en. La France sera l\u2019un des march\u00e9s o\u00f9 il r\u00e9alisera le plus d\u2019investissements en 2020 et des rumeurs circulent sur la construction d\u2019une plateforme logistique en Gironde.<\/p>\n","protected":false},"author":2,"featured_media":2283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[58],"class_list":["post-2282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-marketplace"],"acf":[],"yoast_head":"\nChinese E-Commerce Giant Alibaba Sets Out to Conquer France - FeedManager<\/title>\n<meta name=\"description\" content=\"After establishing itself in Belgium and Spain, Alibaba Group is continuing its international expansion in Europe. 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