{"id":2335,"date":"2019-10-29T15:12:26","date_gmt":"2019-10-29T15:12:26","guid":{"rendered":"https:\/\/feedmanager.naracreative.com\/ecommerce-chine-eldorado\/"},"modified":"2026-09-08T12:01:18","modified_gmt":"2026-09-08T12:01:18","slug":"china-the-new-e-commerce-eldorado","status":"publish","type":"post","link":"https:\/\/www.feed-manager.com\/en\/china-the-new-e-commerce-eldorado\/","title":{"rendered":"China: The New E-commerce Eldorado?"},"content":{"rendered":"

More and more companies and multinationals are looking to take the plunge and enter the Chinese market, and for good reason: e-commerce in China ranks first in the world! Given that the world\u2019s most populous country<\/b> (18.5% of the world\u2019s population in 2019) also has the largest number of Internet users, and that by 2040, Asia is expected to generate more than 50% of global GDP and account for nearly 40% of global consumption<\/b><\/a>, it is understandable that China is seen as the new Eldorado of e-commerce. It could enable many organizations to increase their international market share and reach new buyers. But how can you successfully export your products to the Chinese market<\/a>, considering that even Amazon closed its online store there a few months ago?<\/p>\n

Here are 4 things you should keep in mind:<\/b><\/p>\n

1. Competition is fierce: Chinese e-commerce businesses show no mercy<\/h2>\n

You are probably thinking that it is the same everywhere, but think again: e-commerce businesses in China are extremely numerous and relentless when it comes to pricing and advertising<\/b>. To give you an idea, some companies have no hesitation in posting negative reviews about their competitors\u2019 products. This practice can cause considerable damage to an online store. Keep in mind that branding<\/b> is not one of the traditional strengths of Chinese businesses, so this can be a good way to stand out from competing brands<\/b> and establish your place in the market. As online reputation is becoming increasingly important, both in China and around the world, taking care of it is essential.<\/p>\n

2. Immerse yourself in Chinese business culture and adopt its customs<\/h2>\n

To open an e-commerce website in China, you will need good local contacts<\/b>. One simple example worth knowing: to issue your company invoices, you will need to use \u201cfapiao\u201d, special standardized invoices issued by the tax authorities.<\/p>\n

This is why, to develop your business in the country, it is important to choose a local partner<\/b> with solid entrepreneurial experience who understands all the procedures that need to be followed.<\/p>\n

Fitting in also means adopting Chinese customs and building a network<\/b> that can help you successfully carry out your activities. For example, in both e-commerce and business in general, the Chinese follow a number of principles inspired by Confucianism:<\/p>\n