{"id":2449,"date":"2018-04-03T08:29:17","date_gmt":"2018-04-03T08:29:17","guid":{"rendered":"https:\/\/feedmanager.naracreative.com\/comprendre-la-rgpd-en-7-questions\/"},"modified":"2026-09-08T12:04:10","modified_gmt":"2026-09-08T12:04:10","slug":"understanding-the-gdpr-in-7-questions","status":"publish","type":"post","link":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/","title":{"rendered":"Understanding the GDPR in 7 Questions"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35772 alignleft\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2018\/04\/Rectangle_MI_moyen_2.png\" alt=\"\" width=\"183\" height=\"225\" \/>The closer May gets, the more the term \u201cGDPR\u201d is on everyone\u2019s lips within the marketing ecosystem. Both a source of concern and opportunity, the regulation is prompting companies to reconsider their relationship with personal data.<\/p>\n<p>What lies behind this acronym? Which channels will be most affected? What business opportunities does it create?<\/p>\n<p>To gain a clearer understanding, we are taking advantage of the arrival of consulting firm <strong>M13h<\/strong> within <strong>Labelium Group<\/strong> (of which <strong>Feed Manager<\/strong> is also a part) to ask a few questions to Micka\u00ebl Avoledo, Managing Director in charge of the <a href=\"http:\/\/www.m13h.com\/blog\/directions-marketing-engagez-une-mise-en-conformite-rgpd-generatrice-de-valeur\/\" target=\"_blank\" rel=\"noopener\">regulatory offering<\/a>.<\/p>\n<h2>What is the GDPR?<\/h2>\n<p>GDPR stands for the <strong>General Data Protection Regulation<\/strong>. It is a European regulation that will apply to all organizations that, as part of their activities, use the personal data of individuals residing within the EU.<\/p>\n<h2>What is its purpose?<\/h2>\n<p>Lawmakers have three main objectives with this regulation:<\/p>\n<ul>\n<li><strong>Harmonize the rules<\/strong> governing personal data protection at European level. As this is a regulation rather than a directive, it applies immediately and uniformly across all member countries<\/li>\n<li><strong>Provide greater protection<\/strong> for the personal data of EU citizens and introduce greater transparency regarding how companies collect and process this data<\/li>\n<li><strong>Facilitate the free movement of data<\/strong> in exchange for greater accountability from the parties processing it (they must be able to prove their compliance at any time)<\/li>\n<\/ul>\n<h2>When will it be applied?<\/h2>\n<p>The effective date is set for <strong>May 25, 2018<\/strong>. According to an <a href=\"http:\/\/www.ey.com\/fr\/fr\/newsroom\/news-releases\/communique-de-presse-ey-etude-global-forensic-data-analytics-survey-2018\" target=\"_blank\" rel=\"noopener\">EY study<\/a> published on January 31, only half of the companies surveyed stated that they were GDPR-compliant. The other half therefore has only a few weeks left to address the issue!<\/p>\n<p>However, <strong>May 25 will not be a strict final deadline<\/strong>. Authorities are well aware of the scale of the task facing companies, and certain aspects may initially be subject to a degree of \u201ctolerance\u201d. Above all, the CNIL wants to ensure that serious compliance initiatives have been launched and that certain key principles of the regulation are being respected.<\/p>\n<h2>What penalties can be imposed?<\/h2>\n<p>Organizations that fail to comply with the regulation risk a substantial fine: this can reach either <strong>4% of global revenue<\/strong> or <strong>\u20ac20 million<\/strong>, whichever amount is higher.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-35777\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2018\/04\/mari-helin-tuominen-38313-unsplash-scaled.jpg\" alt=\"\" width=\"400\" height=\"267\" \/>What is going to change?<\/h2>\n<p>In addition to the increased severity of penalties, several points change compared with the French Data Protection Act currently in force.<\/p>\n<p>In terms of <strong>scope<\/strong>, the regulation has <strong>extraterritorial application<\/strong>: companies outside the EU that process the data of European citizens are also concerned. In addition, companies and their subcontractors become jointly responsible for compliance with the regulation.<\/p>\n<p>The <strong>approach<\/strong> is also changing. First, the system is moving from prior declarations of data processing activities to a logic of \u201cdemonstrability\u201d (<strong>accountability<\/strong>), which requires stronger documentation. Companies will therefore need, for example, to formally document their processing activities in a <strong>record of processing activities<\/strong>, indicating where the data comes from, where it is stored and which third parties within the organization have access to it. Second, the regulation introduces the concept of \u201c<strong>privacy by design<\/strong>\u201d: the strictest privacy settings are applied by default (for example, no more opt-out), and only data strictly necessary for the intended processing purposes may be collected (the principle of <strong>data minimization<\/strong>).<\/p>\n<p><strong>Individual rights<\/strong> are also strengthened. In addition to the rights of access and modification, the regulation introduces new rights such as the right to be forgotten, the right to data portability, and the right to object to profiling, among others. Companies must inform individuals of these rights before collecting their data.<\/p>\n<p>Another important topic for marketers is the <strong>legal basis for collecting data<\/strong>. Companies may rely on several legal grounds to justify collecting personal data, such as legitimate interest or the performance of a contract. However, the strongest basis remains <strong>user consent<\/strong>. This consent must be expressed through <strong>a clear affirmative action.<\/strong> This concept continues to be debated, particularly regarding consent for placing cookies and collecting cookie-related information, which is a key input for digital marketing.<\/p>\n<p>Finally, in terms of <strong>organization<\/strong>, a <strong>Data Protection Officer<\/strong> \u2013 or DPO \u2013 must be appointed within the company. This person will be responsible for overseeing the use and security of data within the organization. The DPO will also serve as the main point of contact for discussions with stakeholders regarding personal data management.<\/p>\n<h2>Which channels will be affected?<\/h2>\n<p>First of all, all <strong>pure acquisition channels<\/strong> used to acquire new customers and prospects will need to be rigorously controlled. If external data providers are used (3rd party data, email databases, etc.), companies will need to verify that these providers have collected valid consent under the GDPR and require this contractually.<\/p>\n<p>Regarding <strong>web retargeting<\/strong>, regardless of the channel (search, display, social, etc.), the main impact could be on reach. As mentioned above, several legal bases may be used for placing cookies for advertising targeting purposes. The chosen basis (legitimate interest or, more likely, consent) will have a significant impact on retargeting reach, as will the way consent is implemented if this basis is selected, particularly the much-debated requirement for a \u201cclear affirmative action\u201d.<\/p>\n<p>Finally, <strong>advertising and customer retention email campaigns<\/strong> are also directly targeted by the regulation and will be closely monitored. <em>Opt-in<\/em> is the key principle. Although the practice remains widespread today, it will be prohibited to pre-check a box subscribing users to a mailing list: users themselves must actively take this action. In addition, purposes must be clearly separated when collecting consent, potentially resulting in multiple checkboxes and putting an end to overly broad, generic consent. Finally, the legal information listed in Articles 13 &amp; 14 of the regulation must clearly appear at the time consent is collected, and of course unsubscribe links (= \u201cwithdrawal of consent\u201d) must remain in emails and may even become more sophisticated, providing access to a genuine privacy center that allows users to withdraw consent for each specific purpose.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-35796\" src=\"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2018\/04\/img-3-scaled.jpg\" alt=\"\" width=\"400\" height=\"267\" \/>Are there any opportunities?<\/h2>\n<p>Although the GDPR may appear relatively restrictive, it offers several advantages for companies.<\/p>\n<p>If we had to highlight two of them:<\/p>\n<ul>\n<li><strong>Improving overall data quality<\/strong>. The GDPR encourages organizations to collect and retain only what is genuinely necessary, allowing them to remain focused on what matters most: data that can actually be used.<\/li>\n<li><strong>Building trust<\/strong>. The regulation provides a good opportunity to promote transparency and build trust. In the same way, companies that move from \u201cpush\u201d marketing to a \u201cpull\u201d approach will clearly benefit from the regulation and its consent requirements, while also limiting wasted advertising spend on poorly engaged audiences.<\/li>\n<\/ul>\n<p>In conclusion, while the GDPR may initially be perceived as a new constraint for marketers, it is also a genuine source of opportunities and deserves strategic consideration along two lines: how can I limit the impact on my marketing operations while remaining compliant? What competitive advantage can I gain from compliance?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus le mois de mai approche, plus le terme \u00ab\u00a0RGPD\u00a0\u00bb est sur toutes les bouches dans l\u2019\u00e9cosyst\u00e8me marketing. A la fois source de craintes et d\u2019opportunit\u00e9s, le r\u00e8glement entra\u00eene un questionnement des entreprises sur leur rapport aux donn\u00e9es personnelles. Que se cache-t-il derri\u00e8re\u00a0cet acronyme\u00a0? Quels leviers seront les plus impact\u00e9s\u00a0? Quelles opportunit\u00e9s commerciales\u00a0? Afin d\u2019y [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":2450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[52],"class_list":["post-2449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding the GDPR in 7 Questions - FeedManager<\/title>\n<meta name=\"description\" content=\"The closer May gets, the more the term &#039;GDPR&#039; is on everyone&#039;s lips in the marketing ecosystem. Both a source of concern and opportunity,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding the GDPR in 7 Questions - FeedManager\" \/>\n<meta property=\"og:description\" content=\"The closer May gets, the more the term &#039;GDPR&#039; is on everyone&#039;s lips in the marketing ecosystem. Both a source of concern and opportunity,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/\" \/>\n<meta property=\"og:site_name\" content=\"FeedManager\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-03T08:29:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T12:04:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feedmanager.naracreative.com\/wp-content\/uploads\/2018\/04\/mari-helin-tuominen-38313-unsplash-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nara Creative\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nara Creative\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/\"},\"author\":{\"name\":\"Nara Creative\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/#\\\/schema\\\/person\\\/12935d018ee32d71b1611bd472ca63a0\"},\"headline\":\"Understanding the GDPR in 7 Questions\",\"datePublished\":\"2018-04-03T08:29:17+00:00\",\"dateModified\":\"2026-09-08T12:04:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/\"},\"wordCount\":1127,\"publisher\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.feed-manager.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/mari-helin-tuominen-38313-unsplash-scaled-1.jpg\",\"keywords\":[\"Actualit\u00e9s\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/\",\"url\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/\",\"name\":\"Understanding the GDPR in 7 Questions - FeedManager\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.feed-manager.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/mari-helin-tuominen-38313-unsplash-scaled-1.jpg\",\"datePublished\":\"2018-04-03T08:29:17+00:00\",\"dateModified\":\"2026-09-08T12:04:10+00:00\",\"description\":\"The closer May gets, the more the term 'GDPR' is on everyone's lips in the marketing ecosystem. Both a source of concern and opportunity,\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.feed-manager.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/mari-helin-tuominen-38313-unsplash-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.feed-manager.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/mari-helin-tuominen-38313-unsplash-scaled-1.jpg\",\"width\":2560,\"height\":1706},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/understanding-the-gdpr-in-7-questions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding the GDPR in 7 Questions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/\",\"name\":\"FeedManager\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/#organization\",\"name\":\"FeedManager\",\"url\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.feed-manager.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/feedmanager_logo_header.svg\",\"contentUrl\":\"https:\\\/\\\/www.feed-manager.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/feedmanager_logo_header.svg\",\"caption\":\"FeedManager\"},\"image\":{\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.feed-manager.com\\\/en\\\/#\\\/schema\\\/person\\\/12935d018ee32d71b1611bd472ca63a0\",\"name\":\"Nara Creative\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding the GDPR in 7 Questions - FeedManager","description":"The closer May gets, the more the term 'GDPR' is on everyone's lips in the marketing ecosystem. Both a source of concern and opportunity,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/","og_locale":"en_US","og_type":"article","og_title":"Understanding the GDPR in 7 Questions - FeedManager","og_description":"The closer May gets, the more the term 'GDPR' is on everyone's lips in the marketing ecosystem. Both a source of concern and opportunity,","og_url":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/","og_site_name":"FeedManager","article_published_time":"2018-04-03T08:29:17+00:00","article_modified_time":"2026-09-08T12:04:10+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/feedmanager.naracreative.com\/wp-content\/uploads\/2018\/04\/mari-helin-tuominen-38313-unsplash-scaled-1.jpg","type":"image\/jpeg"}],"author":"Nara Creative","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nara Creative","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/#article","isPartOf":{"@id":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/"},"author":{"name":"Nara Creative","@id":"https:\/\/www.feed-manager.com\/en\/#\/schema\/person\/12935d018ee32d71b1611bd472ca63a0"},"headline":"Understanding the GDPR in 7 Questions","datePublished":"2018-04-03T08:29:17+00:00","dateModified":"2026-09-08T12:04:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/"},"wordCount":1127,"publisher":{"@id":"https:\/\/www.feed-manager.com\/en\/#organization"},"image":{"@id":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2018\/04\/mari-helin-tuominen-38313-unsplash-scaled-1.jpg","keywords":["Actualit\u00e9s"],"articleSection":["Article"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/","url":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/","name":"Understanding the GDPR in 7 Questions - FeedManager","isPartOf":{"@id":"https:\/\/www.feed-manager.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/#primaryimage"},"image":{"@id":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2018\/04\/mari-helin-tuominen-38313-unsplash-scaled-1.jpg","datePublished":"2018-04-03T08:29:17+00:00","dateModified":"2026-09-08T12:04:10+00:00","description":"The closer May gets, the more the term 'GDPR' is on everyone's lips in the marketing ecosystem. Both a source of concern and opportunity,","breadcrumb":{"@id":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/#primaryimage","url":"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2018\/04\/mari-helin-tuominen-38313-unsplash-scaled-1.jpg","contentUrl":"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2018\/04\/mari-helin-tuominen-38313-unsplash-scaled-1.jpg","width":2560,"height":1706},{"@type":"BreadcrumbList","@id":"https:\/\/www.feed-manager.com\/en\/understanding-the-gdpr-in-7-questions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.feed-manager.com\/en\/"},{"@type":"ListItem","position":2,"name":"Understanding the GDPR in 7 Questions"}]},{"@type":"WebSite","@id":"https:\/\/www.feed-manager.com\/en\/#website","url":"https:\/\/www.feed-manager.com\/en\/","name":"FeedManager","description":"","publisher":{"@id":"https:\/\/www.feed-manager.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.feed-manager.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.feed-manager.com\/en\/#organization","name":"FeedManager","url":"https:\/\/www.feed-manager.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.feed-manager.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2026\/06\/feedmanager_logo_header.svg","contentUrl":"https:\/\/www.feed-manager.com\/wp-content\/uploads\/2026\/06\/feedmanager_logo_header.svg","caption":"FeedManager"},"image":{"@id":"https:\/\/www.feed-manager.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.feed-manager.com\/en\/#\/schema\/person\/12935d018ee32d71b1611bd472ca63a0","name":"Nara Creative"}]}},"_links":{"self":[{"href":"https:\/\/www.feed-manager.com\/en\/wp-json\/wp\/v2\/posts\/2449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.feed-manager.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.feed-manager.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.feed-manager.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.feed-manager.com\/en\/wp-json\/wp\/v2\/comments?post=2449"}],"version-history":[{"count":2,"href":"https:\/\/www.feed-manager.com\/en\/wp-json\/wp\/v2\/posts\/2449\/revisions"}],"predecessor-version":[{"id":2456,"href":"https:\/\/www.feed-manager.com\/en\/wp-json\/wp\/v2\/posts\/2449\/revisions\/2456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.feed-manager.com\/en\/wp-json\/wp\/v2\/media\/2450"}],"wp:attachment":[{"href":"https:\/\/www.feed-manager.com\/en\/wp-json\/wp\/v2\/media?parent=2449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.feed-manager.com\/en\/wp-json\/wp\/v2\/categories?post=2449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.feed-manager.com\/en\/wp-json\/wp\/v2\/tags?post=2449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}