{"id":2852,"date":"2026-09-08T14:01:50","date_gmt":"2026-09-08T14:01:50","guid":{"rendered":"https:\/\/feedmanager.naracreative.com\/cultura-feed-manager-12-de-roas-grace-a-un-pilotage-strategique-base-sur-les-marges-et-le-positionnement-prix-de-chaque-produit\/"},"modified":"2026-09-09T19:54:49","modified_gmt":"2026-09-09T19:54:49","slug":"cultura-feed-manager-12-roas-thanks-to-strategic-management-based-on-the-margins-and-price-positioning-of-each-product","status":"publish","type":"post","link":"https:\/\/www.feed-manager.com\/en\/cultura-feed-manager-12-roas-thanks-to-strategic-management-based-on-the-margins-and-price-positioning-of-each-product\/","title":{"rendered":"Cultura + Feed Manager: +12% ROAS thanks to strategic management based on the margins and price positioning of each product."},"content":{"rendered":"<p>For more than 10 years, Feed Manager has supported Cultura, a major player in new and second-hand cultural products. Feed management, tailored SEA optimization and strategic consulting: we put our expertise at the service of an ambitious omnichannel vision, from drive-to-store and trade marketing to marketplaces.<\/p>\n<h3>Client challenges<\/h3>\n<p>Supporting a player of this scale requires extremely precise management. The challenge is based on three key objectives:<\/p>\n<ul>\n<li>Preserve profitability despite varying margin rates across product categories.<\/li>\n<li>Capture trends instantly for new editorial releases.<\/li>\n<li>Continuously balance visibility between first-party inventory (1P) and marketplace seller offers (3P).<\/li>\n<\/ul>\n<h3>Our support<\/h3>\n<p>To address these challenges, we deployed a tailored version of our Score Elevate methodology. By integrating actual margins and price competitiveness at the heart of feed segmentation, we adjust bids as accurately as possible.<\/p>\n<p>We also structure marketplace campaigns (3P) to complement first-party inventory (1P), ensuring optimal catalogue coverage, maximum responsiveness to new releases and controlled profitability.<\/p>\n<h3>Key results<\/h3>\n<p>Our experts orchestrate Cultura\u2019s SEA performance by maximizing the profitability of every euro invested through management guided by margins and commissions:<\/p>\n<ul>\n<li>-15% CPC within 3 months of the CSS migration.<\/li>\n<li>+12% ROAS within 3 months of implementing Score Elevate.<\/li>\n<li>222 Trade Marketing campaigns managed since 2021.<\/li>\n<\/ul>\n<p>Contact our experts to adapt your campaign strategy to your actual business challenges: <a href=\"https:\/\/www.feed-manager.com\/en\/contact\/\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For more than 10 years, Feed Manager has supported Cultura, a major player in new and second-hand cultural products. Feed management, tailored SEA optimization and strategic consulting: we put our expertise at the service of an ambitious omnichannel vision, from drive-to-store and trade marketing to marketplaces. Client challenges Supporting a player of this scale requires [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-2852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cultura + Feed Manager: +12% ROAS thanks to strategic management based on the margins and price positioning of each product. - FeedManager<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.feed-manager.com\/en\/cultura-feed-manager-12-roas-thanks-to-strategic-management-based-on-the-margins-and-price-positioning-of-each-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cultura + Feed Manager: +12% ROAS thanks to strategic management based on the margins and price positioning of each product. - FeedManager\" \/>\n<meta property=\"og:description\" content=\"For more than 10 years, Feed Manager has supported Cultura, a major player in new and second-hand cultural products. 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