{"id":3081,"date":"2026-10-26T15:24:33","date_gmt":"2026-10-26T15:24:33","guid":{"rendered":"https:\/\/www.feed-manager.com\/?p=3081"},"modified":"2026-10-26T15:24:33","modified_gmt":"2026-10-26T15:24:33","slug":"how-divani-store-increased-its-meta-ads-roas-by-51-thanks-to-product-feeds","status":"publish","type":"post","link":"https:\/\/www.feed-manager.com\/en\/how-divani-store-increased-its-meta-ads-roas-by-51-thanks-to-product-feeds\/","title":{"rendered":"How Divani.Store increased its Meta Ads ROAS by 51% thanks to product feeds"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The online furniture market is extremely competitive. For international brands, performance relies on a subtle balance between paid campaign structure and product data precision. Without optimized data and an acquisition strategy tailored to local market specifics, advertising budgets are quickly exhausted without generating the expected conversions. This is precisely the challenge that Italian sofa brand Divani.Store faced during its rollout in the French market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Restructuring and tracking precision: the pillars of performance<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To maximize Divani.Store&#8217;s profitability, our teams began by isolating the French market within a dedicated Meta Ads account. This segmentation allows for finer budget allocation and tighter campaign management. At the same time, we improved performance measurement reliability by implementing the Conversions API (server-side tracking) combined with custom audiences. This infrastructure provides Meta&#8217;s algorithms with optimal visibility into the buying journey, ensuring high-precision targeting.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Product data at the heart of Social Commerce<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">On Meta Ads, particularly through Dynamic Product Ads (DPA) formats, campaign quality depends directly on product feed quality. Meta&#8217;s algorithms rely on attributes provided by the feed aggregator to match the right product to the right user. At Feed Manager, we worked on continuously enriching Divani.Store&#8217;s catalog:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Categorization and key attributes:<\/b><span style=\"font-weight: 400;\"> Structuring titles, descriptions, and visuals to capture the local buyer&#8217;s attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regular updates<\/b><span style=\"font-weight: 400;\">: Precise inventory and price synchronization to prevent ads from showing for out-of-stock items.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New catalog segmentation: <\/b><span style=\"font-weight: 400;\">Campaigns were restructured according to objective types (Prospecting, Conversion, Catalog Remarketing).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Results: A <\/span><b>51% increase in ROAS<\/b><span style=\"font-weight: 400;\"> on conversion campaigns and a <\/span><b>63% increase in generated revenue<\/b><span style=\"font-weight: 400;\"> year-over-year.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Divani.Store&#8217;s success proves that a high-performing Social Ads strategy relies on the perfect blend of media expertise and technical product feed mastery. Feed Manager supports e-commerce retailers in transforming their product data into profitable growth drivers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you to Divani.Store for their trust in this project:\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cFeed Manager\u2019s deep understanding of local consumer behavior and feed optimization, combined with the ability of both our teams to react quickly to different signals and adapt, was essential to the success of this partnership.\u201d<br \/>\n<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Looking to restructure your Social Media campaigns and optimize your product feeds? <a href=\"https:\/\/www.feed-manager.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact our experts today<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>FAQ<\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Why separate advertising accounts by country on Meta Ads?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Separating accounts isolates budgets, tailors creative assets to cultural specifics, and enables precise analysis of local consumer behavior without diluting algorithm learning data.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. What is the benefit of server-side tracking (Conversions API)?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Conversions API bypasses restrictions related to third-party cookies and ad blockers. It sends events directly from your server to Meta, ensuring an accurate measurement of ROAS.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Why is the product feed so important on Meta Ads?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Meta uses data from your feed (titles, images, categories, prices) to automatically generate your dynamic ads. A rich, well-structured feed improves ad relevance and reduces your cost per acquisition.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Which formats leveraging product feeds should you test?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dynamic Product Ads (DPA) and Collection formats are particularly effective. They allow you to display a personalized catalog based on the user&#8217;s past browsing activity or interests.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. How does Feed Manager support e-commerce brands?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Feed Manager optimizes the entire value chain: auditing and structuring product feeds, setting up tracking, and expert management of your paid campaigns (Meta, Google Shopping, TikTok, Amazon).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The online furniture market is extremely competitive. For international brands, performance relies on a subtle balance between paid campaign structure and product data precision. Without optimized data and an acquisition strategy tailored to local market specifics, advertising budgets are quickly exhausted without generating the expected conversions. This is precisely the challenge that Italian sofa brand [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[64,82],"class_list":["post-3081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-feed-management","tag-meta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Divani.Store increased its Meta Ads ROAS by 51% thanks to product feeds - FeedManager<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.feed-manager.com\/en\/how-divani-store-increased-its-meta-ads-roas-by-51-thanks-to-product-feeds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Divani.Store increased its Meta Ads ROAS by 51% thanks to product feeds - FeedManager\" \/>\n<meta property=\"og:description\" content=\"The online furniture market is extremely competitive. For international brands, performance relies on a subtle balance between paid campaign structure and product data precision. Without optimized data and an acquisition strategy tailored to local market specifics, advertising budgets are quickly exhausted without generating the expected conversions. 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