The 10 web marketing levers to use when you are an e-merchant (by sector of activity)

24 April 2015

[vc_row][vc_column][vc_column_text]10 web marketing levers for the e-merchantAs an e-commerce professional, it is necessary to stay informed and continuously test the most effective web marketing levers to generate additional sales at the lowest cost.

From the use of Google tools, to affiliation, to price comparators, or even marketplaces, there are now many acquisition levers available to e-tailers.

The most effective levers for e-commerce

Thanks to our feedback from managing numerous campaigns for e-retailers, Feed Manager now offers you its TOP 10 web marketing levers to use when you are an e-retailer, depending on your sector of activity.

Ce classement est issu de nos études internes menées sur l’ensemble de nos clients. Pour information, Feed Manager a généré plus de 4 millions de chiffre d’affaires pour ses clients en Janvier 2015.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/1″][vc_empty_space height= »32px »][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_column_text]

Home & Deco sector :

  1. Cdiscount
  2. La Redoute
  3. Google Shopping
  4. Amazon PLA
  5. Amazon Marketplace
  6. The Guide
  7. Membership
  8. Twenga
  9. Rue du commerce
  10. Buy easy

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Fashion sector :

  1. Cdiscount
  2. Amazon Marketplace
  3. La Redoute
  4. Pure Shopping
  5. Twenga
  6. Spartoo
  7. The
  8. Rue du commerce
  9. Stylight
  10. Ebay Commerce Network

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Childcare :

  1. Cdiscount
  2. Affiliation
  3. Rue du commerce
  4. La Redoute
  5. Criteo
  6. Google Shopping
  7. The Guide
  8. Fnac
  9. Price Minister
  10. Twenga

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Beauty and well-being sector :

  1. La Redoute
  2. Google Shopping
  3. Amazon Marketplace
  4. Rue du commerce
  5. Cdiscount
  6. The
  7. Amazon Advertiser Offers
  8. Twenga
  9. Shopzilla
  10. Ebay Commerce Network

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Sports sector :

  1. Google Shopping
  2. Amazon Marketplace
  3. Affiliation
  4. Rue du commerce
  5. Criteo
  6. Ebay Commerce Network
  7. The guide
  8. Go Sport
  9. Mistergoodeal
  10. Amazon Advertiser Offers

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What can we learn from this study?

More than ever, marketplaces are becoming an essential lever in an e-commerce strategy. Indeed, they allow you to benefit from the marketing strength and image of major brands.

Google continues to be an important support to e-commerce strategies, especially with the Google Shopping tool, which is an effective lever for price comparison.

However, be careful not to put your products in the same basket. Your marketing mix should not be dependent on a single lever, to avoid sudden channel collapse or a reversal in the remuneration model.

Not yet working with Feed Manager? We can help you define your e-commerce strategy and marketing mix. We also support merchants in managing and optimising their web marketing acquisition campaigns.

Feed Manager works in other sectors than those presented in this study. For the sake of accuracy, we have chosen the sectors for which our feedback is the most convincing.


Don't forget to download our free Amazon white paper: How can you grow your sales with Amazon Advertiser Offers?

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