Amazon A+: A Closer Look at an Optimization Tool
According to studies conducted by Fevad and its partners on the state of e-commerce in 2019, Amazon remains the leader among the most visited websites and applications in France, with an audience that continues to grow. In addition, 29% of small and medium-sized e-commerce websites already sell their products on marketplaces, which currently account for 30% of the total business volume of websites in the Fevad iPM panel, 16% more than in 2017. These figures provide plenty of reasons to refine your strategy in order to increase your own sales on the world’s most famous marketplace. And what better way to do this than to improve the ranking of your product pages? Discover Amazon A+, a feature provided by the e-commerce giant!
Amazon A+ Pages: high-quality product descriptions to boost your sales
Not sure how to stand out, attract consumers and encourage them to view and choose your products? A+ Content is an essential tool for optimizing your pages and better communicating the value of your products. According to Amazon, when used correctly, it can help you generate more conversions, on average 3 to 10% more than a standard page, simply by providing consumers with better information about your product as well as your brand. By using additional text areas, different image formats and comparison tables, you can enrich the content of your pages and provide as comprehensive an overview of your products as possible, helping you to enable your customers to make a well-informed purchasing decision.
Who can access the Amazon A+ service?
Who can access the Amazon A+ service?Only professional sellers registered with Amazon Brand Registry, after first registering their brand with the appropriate official organization, have access to this feature. Once a seller has been recognized as such, only products included in the catalog authorized for their brand can benefit from this enhanced content.
What is required to set it up?
To highlight the features and benefits of your products, the online retail leader provides a gallery of modules from which you can choose to fill the five blocks that make up A+ Content. These modules enhance your product listings, turning them into more sophisticated pages with a customized design and providing additional information about the product. Remember that any area of uncertainty can create doubt in the mind of a potential customer and move them further away from your objective. It is therefore up to you to reassure them by providing a clear and precise description. This will also help prevent potential disappointment when the order is received and consequently reduce the risk of product returns.
Once authorized as a seller, you will need to follow these steps:
- Create a project
- Build the layout by choosing from the available modules
- Organize the text
- Review your project and add it to the cart so that it can be checked by Amazon
Bear in mind that every block edited by a seller must be approved by Amazon before it can be published. You therefore need to follow Amazon’s requirements carefully if you do not want your page to be rejected. Amazon places great importance on the size and resolution of the images you choose, as well as the content displayed on its platform, which must meet its quality criteria. There is therefore no point in publishing information that cannot be verified.
How can you optimize your Amazon A+ Content?
Although the available modules make it possible to create more attractive product descriptions, you still need to know which pages to optimize, which image formats to use and what relevant information to publish in order to create a consistent and cohesive set of product pages and convey a high-quality brand image.
Would you like to increase the conversion rate of your pages? Not sure how to use A+ Content effectively to turn Amazon into your own showcase? In that case, feel free to contact us: our team of experts will analyze your company’s specific needs according to the characteristics of your industry in order to develop a strategy and make effective use of Amazon A+ Content. With Feed Manager, you’ll stay one step ahead of your competitors!
