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Trends, analysis and hands-on expertise in e-commerce, feed management and marketplaces.

How Divani.Store increased its Meta Ads ROAS by 51% thanks to product feeds

The online furniture market is extremely competitive. For international brands, performance relies on a subtle balance between paid campaign structure and product data precision. Without optimized data and an acquisition strategy tailored to local market specifics, advertising budgets are quickly exhausted without generating the expected conversions. This is precisely the challenge[...]