The 10 Digital Marketing Strategies Every E-Commerce Business Should Use (by Industry)

As an e-commerce professional, it is essential to stay informed and continuously test the most effective webmarketing channels to generate additional sales at the best possible cost.

From Google tools and affiliate marketing to price comparison websites and marketplaces, there are now numerous acquisition channels available to e-commerce businesses.

The best-performing e-commerce channels

Based on our experience managing numerous e-commerce campaigns, Feed Manager presents its TOP 10 webmarketing channels for e-commerce businesses, according to your industry.

This ranking is based on our internal studies conducted across all our clients. For reference, Feed Manager generated more than €4 million in revenue for its clients in January 2015.

Home & decoration sector:

1. Cdiscount
2. La Redoute
3. Google Shopping
4. Amazon PLA
5. Amazon Marketplace
6. Le Guide
7. Affiliate marketing
8. Twenga
9. Rue du commerce
10. Achetez facile

Fashion sector:

1. Cdiscount
2. Amazon Marketplace
3. La Redoute
4. Pure Shopping
5. Twenga
6. Spartoo
7. Le Guide.com
8. Rue du commerce
9. Stylight
10. Ebay Commerce Network

Baby & childcare sector:

1. Cdiscount
2. Affiliate marketing
3. Rue du commerce
4. La Redoute
5. Criteo
6. Google Shopping
7. Le Guide
8. Fnac
9. Price Minister
10. Twenga

Beauty & wellness sector:

1. La Redoute
2. Google Shopping
3. Amazon Marketplace
4. Rue du commerce
5. Cdiscount
6. Le Guide.com
7. Amazon Advertiser Offers
8. Twenga
9. Shopzilla
10. Ebay Commerce Network

Sports sector:

1. Google Shopping
2. Amazon Marketplace
3. Affiliate marketing
4. Rue du commerce
5. Criteo
6. Ebay Commerce Network
7. Le Guide
8. Go Sport
9. Mistergoodeal
10. Amazon Advertiser Offers

What can we learn from this study?

More than ever, marketplaces are becoming an essential channel in any e-commerce strategy. They allow merchants to benefit from the marketing power and brand recognition of major companies.

Google continues to play an important role in e-commerce strategies, particularly through Google Shopping, an effective price comparison channel.

However, be careful not to put all your products in one basket. Your marketing mix should not depend on a single channel, in order to avoid being affected by a sudden decline in that channel or a change in its pricing model.

Not working with Feed Manager yet? We can help you define your e-commerce strategy and marketing mix. We also support merchants with the management and optimization of their webmarketing acquisition campaigns.

Feed Manager works with industries other than those presented in this study. To ensure the relevance of the results, we selected the sectors for which our experience provides the most reliable insights.

Don’t forget to download our Amazon white paper for free: How can you grow your sales with Amazon Advertiser Offers?

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