In September 2020, Google decided to limit the reporting of search terms for advertisers on Google Ads. What impact will this decision have on your campaign and budget management? Does this mean less visibility and less revenue?
Despite many controversies in recent times, TikTok is a world-renowned social network with many strengths. A source of entertainment for young people, TikTok represents a real opportunity for brands. How to be effective on this network?
The economic fabric has been completely transformed between containment and decontainment. The crisis has changed consumer habits and e-commerce has been profoundly disrupted. The companies that had not taken the digital turn have been affected.
Originally scheduled to run from Wednesday 24 June to Tuesday 21 July 2020, the sales have been postponed from 15 July to 11 August and shortened to 4 weeks instead of the usual 6. The aim was to allow retailers to sell off stocks accumulated during the summer.
Even the biggest companies sometimes have trouble understanding user expectations. With 64% of internet users searching online before they go to the shop, it is important to avoid making any mistakes and to make sure that you have a clear understanding of what your customers want.
Google, Feed Manager and Labelium are organising an exceptional conference on the latest solutions to boost retailers' visibility and sales. A major topic: Omnichannelity. It is essential to take into account all the touch points when making a decision...