Google Inventory Ads allows you to display the availability of your products in shop according to the shop closest to the user who is searching. The inventory check is a crucial step to allow you to launch your campaigns on the Internet.
The last few years have been tumultuous for Google's CSS, the Google Shopping price comparison service, also known as "SCP". What is important to know? What are the key dates in the life of e-retailers? What types of ads are allowed?
The days of "online VS offline" are over. We can no longer oppose physical shops and internet levers. They are now totally complementary and offer an optimal shopping experience to Internet users. 64% of internet users make a purchase this year.