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Trends, analysis and hands-on expertise in e-commerce, feed management and marketplaces.

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Cultura + Feed Manager: +12% ROAS thanks to strategic management based on the margins and price positioning of each product.

Want to boost your conversions on marketplaces, but unsure how to increase your sales volume while controlling your margin and maintaining healthy profitability? More and more platforms offer digital marketing solutions designed to support sellers in developing their e-commerce business. What are these marketing tools and how can you use them?[...]

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Feed Manager (Cosmo5) Certified by Google as “Generative AI for Marketing”

The e-commerce landscape is undergoing an unprecedented transformation, and at the heart of this revolution lies artificial intelligence. For e-commerce businesses, managing and optimizing product data catalogs have become exceptionally complex tasks. Faced with massive feeds distributed across Google Shopping, Meta, or TikTok, how can you ensure ultra-high-quality data without spending hundreds of hours on it?[...]

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Amazon unBoxed 2026: Why AI and Data Are Radically Transforming Retail Media

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Google Shopping: How ba&sh Boosted Its ROAS by 52% Using Semantic AI

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Gemini’s Universal Commerce Protocol (UCP): 3 Pillars for Visibility

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Case Study: How Damart Is Automating Its Marketplace Strategy to Boost Its Growth in Europe

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From Content to Media: Turning Product Data into a Growth Engine

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Content Elevate: an innovation driving performance for Sephora

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Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate

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Using a CSS to reduce your CPC