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Trends, analysis and hands-on expertise in e-commerce, feed management and marketplaces.

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Cultura + Feed Manager: +12% ROAS thanks to strategic management based on the margins and price positioning of each product.

The 2020 edition of Black Friday was heavily impacted by the restrictions related to COVID-19, on the one hand by the renewed lockdown, which led to an increase in online purchases, and on the other hand by the reopening of non-essential stores and their drive-to-store initiatives. Unlike neighboring countries and following[...]

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Feed Manager (Cosmo5) Certified by Google as “Generative AI for Marketing”

The e-commerce landscape is undergoing an unprecedented transformation, and at the heart of this revolution lies artificial intelligence. For e-commerce businesses, managing and optimizing product data catalogs have become exceptionally complex tasks. Faced with massive feeds distributed across Google Shopping, Meta, or TikTok, how can you ensure ultra-high-quality data without spending hundreds of hours on it?[...]

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Amazon unBoxed 2026: Why AI and Data Are Radically Transforming Retail Media

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Google Shopping: How ba&sh Boosted Its ROAS by 52% Using Semantic AI

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Gemini’s Universal Commerce Protocol (UCP): 3 Pillars for Visibility

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Case Study: How Damart Is Automating Its Marketplace Strategy to Boost Its Growth in Europe

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From Content to Media: Turning Product Data into a Growth Engine

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Content Elevate: an innovation driving performance for Sephora

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Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate

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Using a CSS to reduce your CPC