Étude de cas
Cultura + Feed Manager: +12% ROAS thanks to strategic management based on the margins and price positioning of each product.
The economic landscape changed completely between lockdown and reopening. The crisis altered consumption habits and profoundly disrupted e-commerce. Companies that had not embraced digital transformation found themselves at a disadvantage, while those that had focused their digital strategy on online channels saw their performance surge depending on the category. Some sectors[...]
