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Trends, analysis and hands-on expertise in e-commerce, feed management and marketplaces.

Article

Google launches AI Overviews & AI Mode in France: How to optimize your product feeds for conversational search

A company’s Facebook ads can target different audiences, use various formats and pursue different objectives. There are two main strategies: “Brand Building” on the one hand and “Direct Response” on the other. Understanding the differences between them and mastering both is key to the success of any Facebook Ads campaign. Brand[...]

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Cultura + Feed Manager: +12% ROAS thanks to strategic management based on the margins and price positioning of each product.

For more than 10 years, Feed Manager has supported Cultura, a major player in new and second-hand cultural products. Feed management, tailored SEA optimization and strategic consulting: we put our expertise at the service of an ambitious omnichannel vision, from drive-to-store and trade marketing to marketplaces. Client challenges Supporting a player of this scale requires extremely[...]

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Feed Manager (Cosmo5) Certified by Google as “Generative AI for Marketing”

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Amazon unBoxed 2026: Why AI and Data Are Radically Transforming Retail Media

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Google Shopping: How ba&sh Boosted Its ROAS by 52% Using Semantic AI

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Gemini’s Universal Commerce Protocol (UCP): 3 Pillars for Visibility

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Case Study: How Damart Is Automating Its Marketplace Strategy to Boost Its Growth in Europe

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From Content to Media: Turning Product Data into a Growth Engine

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Content Elevate: an innovation driving performance for Sephora

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Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate