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News

Trends, analysis and hands-on expertise in e-commerce, feed management and marketplaces.

Article

Google launches AI Overviews & AI Mode in France: How to optimize your product feeds for conversational search

In the early days of e-commerce, having a reputation built on several years of in-store activity was a considerable advantage. Fnac, La Redoute, 3Suisses, Carrefour: all these companies, now well established in the online retail sector, have a “trust advantage” that others do not. Physical stores therefore supported e-commerce. Today, thanks[...]

Étude de cas

Cultura + Feed Manager: +12% ROAS thanks to strategic management based on the margins and price positioning of each product.

For more than 10 years, Feed Manager has supported Cultura, a major player in new and second-hand cultural products. Feed management, tailored SEA optimization and strategic consulting: we put our expertise at the service of an ambitious omnichannel vision, from drive-to-store and trade marketing to marketplaces. Client challenges Supporting a player of this scale requires extremely[...]

Article

Feed Manager (Cosmo5) Certified by Google as “Generative AI for Marketing”

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Amazon unBoxed 2026: Why AI and Data Are Radically Transforming Retail Media

Étude de cas

Google Shopping: How ba&sh Boosted Its ROAS by 52% Using Semantic AI

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Gemini’s Universal Commerce Protocol (UCP): 3 Pillars for Visibility

Étude de cas

Case Study: How Damart Is Automating Its Marketplace Strategy to Boost Its Growth in Europe

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From Content to Media: Turning Product Data into a Growth Engine

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Content Elevate: an innovation driving performance for Sephora

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Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate