White Paper: Boost Your E-commerce Sales with Amazon Advertiser Offers

Amazon Advertiser Offers is an additional product offered alongside Amazon Marketplace. It allows merchants to take advantage of the e-commerce giant’s reach by displaying their commercial offers directly on Amazon and then redirecting users to the merchant’s e-commerce website.

After several months of testing by our teams, we can confirm that Amazon Advertiser Offers can generate a conversion rate up to twice as high as Google Shopping and price comparison websites!

Discover all the figures in our free white paper approved by Amazon’s teams.

A conversion rate up to 2 times higher than the main webmarketing channels

The figures from our white paper clearly demonstrate the effectiveness of this new webmarketing channel:

• The volume of traffic generated by Amazon is comparable to that of a good price comparison website. It rarely exceeds our clients’ leading price comparison website, but traffic volume continues to grow month after month.

• The conversion rate from Amazon advertising is twice as high as that of Google Shopping, despite generating less traffic than Google’s solution. This high conversion rate is not surprising, as users are often further along in their purchasing journey than those using Google Shopping or search engines.

• A higher cost per click, but a more profitable channel than a price comparison website.

Download our white paper for free

Discover in our new white paper: a complete presentation of the tool, feedback from our clients and all the key figures relating to Amazon Advertiser Offers.

We really enjoyed writing it, and we hope you’ll enjoy reading it just as much!