Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate

Acquisition Campaign Optimization: Take Back Control of Your Product Visibility with Score Elevate

With the increasing automation of campaigns across all acquisition channels, it is becoming more and more complex for advertisers to control the visibility that Google’s algorithm gives their products. However, it is possible to regain control by strategically structuring campaigns using intelligent product groups. This approach aims to improve the profitability and return on investment (ROI) of your Google Ads campaigns.

Automation: challenges and solutions for advertisers

Automation reduces advertisers’ control over several key parameters: budget, target ROAS, and audience targeting. To effectively guide Google Ads algorithms, two tools are essential:

1. Content Quality (in connection with Feed Management).
2. Intelligent and automated Segmentation of products using Score Elevate from Feed Manager

Intelligent segmentation based on product performance – Score Elevate

Feed Manager offers an advanced segmentation approach based on the individual performance of your products. To meet your objectives, this segmentation relies on specific KPIs that can come from various data sources, such as:

• Your Google Ads and Analytics performance
• Stock levels
• Your profit margins
• Your pricing positioning vs your competitors, etc…

Client Case Study: strategic segmentation with Feed Manager

For one of its clients, Feed Manager, in collaboration with Labelium and using SmartFeeds integrated into Lengow, implemented strategic segmentation based on:

• Google Ads data
• Price competitiveness on Google Merchant Center (GMC)
• The client’s profit margins

Project Objectives:

1. Increase product visibility while maximizing ROI through optimized margin management.
2. Adapt the strategy based on insights specific to each market (country).

Results Achieved:

• 📈 Improved product visibility: The segmentation structure encouraged Google’s algorithm to test more products, increasing their visibility.
• 🔍 Increase in the number of clicks: +68% in clicks and +21% in products clicked.
• 🏆 Growth in high-performing products: +41% in “Top products” identified and a ROAS increase of +26%.