Cultura + Feed Manager: +12% ROAS thanks to strategic management based on the margins and price positioning of each product.
For more than 10 years, Feed Manager has supported Cultura, a major player in new and second-hand cultural products. Feed management, tailored SEA optimization and strategic consulting: we put our expertise at the service of an ambitious omnichannel vision, from drive-to-store and trade marketing to marketplaces.
Client challenges
Supporting a player of this scale requires extremely precise management. The challenge is based on three key objectives:
- Preserve profitability despite varying margin rates across product categories.
- Capture trends instantly for new editorial releases.
- Continuously balance visibility between first-party inventory (1P) and marketplace seller offers (3P).
Our support
To address these challenges, we deployed a tailored version of our Score Elevate methodology. By integrating actual margins and price competitiveness at the heart of feed segmentation, we adjust bids as accurately as possible.
We also structure marketplace campaigns (3P) to complement first-party inventory (1P), ensuring optimal catalogue coverage, maximum responsiveness to new releases and controlled profitability.
Key results
Our experts orchestrate Cultura’s SEA performance by maximizing the profitability of every euro invested through management guided by margins and commissions:
- -15% CPC within 3 months of the CSS migration.
- +12% ROAS within 3 months of implementing Score Elevate.
- 222 Trade Marketing campaigns managed since 2021.
Contact our experts to adapt your campaign strategy to your actual business challenges: here
