Boost Your Google Shopping Ads with Product Reviews
In addition to relying heavily on Google for their searches, Internet users pay particular attention to reviews from other users when buying products online. According to a study published by Inc., 84% of them trust other users as much as they trust their friends. This figure is clear: the online reputation of your e-commerce store is crucial, and Google Shopping reviews are an ideal way to boost your sales. But how do you configure this option? What do you need to know? Feed Manager tells you everything!
Google Shopping Ads in a few words…
In just a few clicks, you can configure different types of campaigns and targeted ads in Google Ads to promote your products on the world’s most powerful search engine. This platform is an excellent tool that allows you to increase your traffic as well as your conversions. With 3.3 billion searches per day, Google, and more specifically Google Shopping, is an essential solution for many e-commerce businesses looking to stand out from the competition in a saturated digital ecosystem.
Why use Google Shopping reviews in your ads?
With Google Shopping reviews, you can:
- Boost the performance of your Shopping Ads: this will have a positive impact on your sales. The higher your rating, the greater your chances of selling your products. Products with Google Shopping ratings between 4 and 5 stars sell more easily than others.
- Improve the experience of users who click on your ads: after reading other people’s comments, users will know they can trust you and will be even more likely to buy your products.
- Attract the attention of potential customers: the four-star rating system and the display of the total number of reviews immediately attract users’ attention and create a sense of trust.
- Convey a better brand image: although the displayed rating refers to a product rather than a company, the more stars you receive, the more your company will be associated with quality and expertise; a real advantage when it comes to standing out from your competitors.
- Improve the quality of your service: Google Shopping reviews are a good way to identify errors (order preparation, delivery, etc.) and encourage you to review your processes. We are probably not telling you anything new when we say that quality control is an essential tool for e-commerce businesses that want to meet consumer needs and improve their experience.
What do Google Shopping reviews look like?
Simple and effective, Google Shopping reviews have an immediate impact on users; thanks to their clear and visual rating system, they help guide them through the purchasing process:
When a user clicks on an ad, they access a product page accompanied by comments written by other buyers:
How do I add reviews to my Google Shopping feed?
Be careful, only a select few can add reviews to their Google Shopping feeds! As an advertiser, you must have a minimum of 50 reviews across all your products in order to benefit from the advantages we have just mentioned. Once you have compiled this feed, you will need to follow these steps:
- Complete this application form to participate in the Product Ratings program.
- Prepare your XML file corresponding to your product review feed.
- Upload your review feed to your Google Merchant Center account by following the 3 steps listed here.
- And that’s it! All you need to do is configure your ads as usual and take advantage of the benefits offered by Google Shopping reviews.
Would you like to increase the conversion rate of your ads? Not sure how to configure your Shopping account? In that case, don’t hesitate to contact us: one of Feed Manager’s experts will analyze your company’s needs and help you manage your campaigns and product feeds easily.
